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March 01, 2006
A Good Light Beer? Heineken Premium Light
Could there finally be a light beer brewed with significant flavor? Heineken is about to release Heineken Premium Light (H.P.L) to compete with the tasteless bunch of light beers currently available on the market. They have decided to flood websites popular with their target audience of 25-29 year old males. This beer caught my attention because my waistband is growing as a member of the 30+ crowd and the rest of the light beer bunch just don't cut it for me.
Read about Heineken Betting on the Web to Sell a New Light Beer
Posted by BrewChef at March 1, 2006 10:08 AM